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Practicum Week 4: The Whole Picture
This week was about more than writing ads and completing exercises. It was about seeing how the many invisible parts of radio make it all work. Monday I started on a new exercise: choose any product or business and write ten opening lines for ads. Ten doesn't sound like that many but when you only write five and still have five more to go. The first five came easily. The next five took more thought. It's one thing to write a whole script, its another to only come up with str
Sarah Wolfe
Feb 276 min read
Practicum Week 3: Contributing with Confidence
If Week One was jumping in, and Week Two was learning how to swim…then Week Three is another water activity idiom... Sink or swim? Like a duck to water? Swimming like a fish? Monday was a holiday…so no work today. But it was the calm before the storm....ahem, snowstorm. Tuesday was a total snow-pocalypse. (For those of you who weren't in PRES-225 or didn’t come to see our play. That was one of my iconic lines.) Winter returned to Calgary. The drive in was slow and snowy but o
Sarah Wolfe
Feb 204 min read
Practicum Week 2: What The Job Really Looks Like.
Week one was jumping in. Week two is learning how to swim. The job isn't just about writing ads but also the process that takes them from sales...to creative...to production..to on-air Monday I started by looking at my school schedule and planning for what is coming in March. I scheduled in the roles that I'll take on when I'm back at school. I can't forget that I have school to finish after this! Then I continued learning the workflow of the job. I made carts and scheduled t
Sarah Wolfe
Feb 134 min read
Practicum Week 1: The Beginning of the End...of School.
Although we’ve come to the end of the road still I can't let go… Okay, it's not quite the end of the road, and I'm definitely not Boyz II Men but as I told a classmate last week “It's the beginning of the end”. My practicum has officially begun! This week was full of writing, learning, and laughing. But you probably want more details. Way, way back in the 1980s ...Oh you didn't want that much details? FINE. Let’s skip ahead. This past summer, I worked with the Pattison St
Sarah Wolfe
Feb 64 min read
Starting Again
Elder Millennial Starts Over! Remember when we thought we could be anything we wanted? From aspiring rock stars to tech geniuses, the...
Sarah Wolfe
Feb 12, 20252 min read


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